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What's in a name?
If you are doing business over the internet, your "name" is very important. I realized this today quite by accident. One of the most important things you should take care of once you decide on the type business you plan to start, is decide on a name. Of course you want something “catchy” and something that lets people know what you are doing. It is extremely important once you have decided on a name, to research and make sure that the name you have chosen is not in use by someone else. I did all that, got my licenses, permits, tax numbers, filed my DBA and purchased the domain name. I have even filed paperwork to see about getting the name trademarked. Today I was checking comments on my blog and clicked on a link to take me to related content. Imagine my surprise when I went to another blog with a name very similar to mine with a link there to a website with a very similar name. The real kicker is that we both do very similar things. So if any of you are thinking about starting a business, please be sure to check everything out very thoroughly. Save yourself the headache that I’ve had all day. Today I found out just how important a name really is!
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